qerranews 
Crypto.com has officially expanded its footprint in the fast-growing prediction markets sector with the launch of OG, a standalone prediction market app designed exclusively for U.S. users. The move follows explosive growth in Crypto.com’s prediction market activity and positions the exchange to compete directly with established players like Polymarket and Kalshi.
The new platform signals Crypto.com’s ambition to capture a share of what executives describe as a “deca-billion dollar industry”, as interest in event-based trading accelerates across crypto and traditional finance.
Crypto.com Spins Off OG Prediction Market Platform
Crypto.com’s prediction markets were first introduced in 2024 as part of its broader product suite. Now, the company has spun off that business into a dedicated platform called OG, allowing it to scale independently and focus solely on prediction-based trading.
OG is powered by Crypto.com Derivatives North America (CDNA), a Commodity Futures Trading Commission (CFTC)-registered exchange and clearinghouse. This regulatory foundation gives OG a strong compliance edge as U.S. regulators scrutinize event contracts and prediction market platforms more closely.
At launch, OG is available only in the United States, reflecting Crypto.com’s strategy to operate within a regulated framework while testing demand in one of the world’s largest financial markets.
Rapid User Growth Drives OG Launch
The decision to launch OG was driven by extraordinary user growth. According to Crypto.com co-founder and CEO Kris Marszalek, the company’s prediction markets business has seen 40x weekly growth over the past six months.
Crypto.com initially branded its offering as a “sports event trading” product for U.S. users in December 2024. Since then, trading volumes and user participation have surged, prompting the need for a standalone app optimized for prediction markets.
Marszalek said the scale and speed of adoption made it clear that the product required a dedicated platform to support long-term growth and innovation.
OG Leadership and Long-Term Vision
OG will be led by Nick Lundgren, chief legal officer of Crypto.com, who has been appointed CEO of the new platform. Lundgren described prediction markets as a “deca-billion dollar industry,” emphasizing their growing relevance beyond crypto-native users.
Under his leadership, OG aims to expand prediction markets into new categories while maintaining regulatory compliance in the U.S. market. The company believes this combination of scale, compliance, and user experience will differentiate OG from competitors.
Competition Intensifies in Prediction Markets
Despite its momentum, OG is entering a highly competitive prediction markets ecosystem. Polymarket and Kalshi currently dominate the U.S. market, while major crypto players are moving aggressively into the space.
In late January, Coinbase launched its own prediction market platform in partnership with Kalshi, giving the sector a major boost in mainstream visibility. Meanwhile, decentralized trading platform Hyperliquid recently proposed plans to expand into prediction markets, further intensifying competition.
As more exchanges and financial institutions explore event contracts, the battle for liquidity, users, and regulatory approval is heating up.
Global Prediction Market Boom
OG’s launch comes amid a broader boom in prediction markets worldwide. According to data cited by International Banker, monthly prediction market volumes surged 130-fold, growing from under $100 million in early 2024 to more than $13 billion by the end of 2025.
Market leaders Polymarket and Kalshi alone recorded a combined $37 billion in predictions placed during 2025, underscoring how quickly the sector has scaled. The two platforms also raised $3.6 billion in equity investment last year, reflecting strong investor confidence.
Wall Street firms are increasingly exploring prediction markets as tools for price discovery, hedging, and forecasting, extending their use cases well beyond crypto betting.
Prediction Market Revenue Outlook
The financial outlook for prediction markets is equally bullish. According to Citizens Financial Group, annual revenues across the sector are expected to grow from around $2 billion today to more than $10 billion by 2030.
With its regulated infrastructure, established brand, and growing U.S. user base, Crypto.com believes OG is well positioned to benefit from this long-term growth trend. If adoption continues at its current pace, OG could become a central pillar of Crypto.com’s broader ecosystem.