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Healthcare Firm’s Bold BTC Bet
In a surprising move signaling the increasing intersection of healthcare and cryptocurrency, Prenetics, a Hong Kong and U.S.-based health services company, announced it has acquired 187 Bitcoin (BTC) valued at $20 million. This bold strategic purchase makes Prenetics one of the first major healthcare corporations to adopt an aggressive Bitcoin reserve strategy.
The Bitcoin purchase was executed via Kraken’s custody services, at an average price of $106,712 per BTC. Prenetics plans to substantially increase its BTC holdings over time. With this purchase, the company is stepping firmly into the world of institutional crypto investment.
“Prenetics aims to become one of the largest healthcare corporate Bitcoin holders globally,”
the official announcement stated, aligning itself with the likes of MicroStrategy, which pioneered corporate Bitcoin treasuries.
Trump Adviser Joins Prenetics Board
The decision appears even more strategic with the onboarding of Tracy Hoyos Lopez, Chief of Staff of Strategic Initiatives at Kraken. Lopez has been widely credited with “orange-pilling” former U.S. President Donald Trump, influencing his recent embrace of Bitcoin and broader cryptocurrency adoption as a part of his 2024 campaign strategy.
Now, she’s lending her expertise to Prenetics as part of the firm’s elite advisory team. Alongside her, Andy Cheung, former COO of OKEx, is also joining the board, providing high-level guidance on crypto asset strategy and digital asset management.
Lopez commented:
“After guiding President Trump’s Bitcoin advocacy and watching the global regulatory climate shift, Prenetics is positioned to benefit from accelerating institutional adoption of Bitcoin.”
Bitcoin Strategy Echoes U.S. Trends
Prenetics’ move comes in the wake of a broader national trend — the U.S. government’s proposal of a Strategic Bitcoin Reserve. Following an executive order from the Trump campaign earlier this year, there’s now momentum building toward a government-backed BTC stockpile similar to gold reserves.
The White House revealed it currently holds around 200,000 BTC, acquired primarily through seizures related to civil and criminal cases. While it remains uncertain if the administration can expand its BTC holdings legally, proposals are on the table — including revaluing gold certificates to enable BTC purchases without dipping into taxpayer funds.
These initiatives have created a favorable environment for U.S. corporations to follow suit, with Prenetics joining a growing list of institutions that see Bitcoin as a strategic reserve asset.
Bitcoin and Healthcare Converge Now
Prenetics’ move stands out not only because of the financial size of the investment but also due to its industry background. Until now, most BTC holdings by corporations came from tech, finance, or investment sectors. For a healthcare company to enter the BTC arena sends a powerful message: Bitcoin is maturing into a global asset class, transcending industries.
The company currently holds $117 million in total liquidity, factoring in cash, short-term assets, and now Bitcoin. Following the announcement, its stock (PRE) surged 8.7% on the Nasdaq, indicating investor confidence in this bold digital asset strategy.
By embracing Bitcoin, Prenetics not only diversifies its asset portfolio but also sends a signal to the broader healthcare industry — Bitcoin can play a critical role in corporate treasury management.
A Bitcoin Healthcare Blueprint
As institutional Bitcoin adoption accelerates in 2025, Prenetics has positioned itself as a first-mover in the healthcare space. With a team that includes veterans of crypto exchanges and political advocacy, its strategy reflects deep alignment with global Bitcoin adoption trends.
Whether or not other healthcare companies follow Prenetics’ lead, one thing is clear — Bitcoin’s appeal as a reserve asset is growing, and it is no longer confined to tech-savvy firms alone.
The convergence of political influence, healthcare innovation, and cryptocurrency strategy may reshape not only how companies handle reserves, but also how entire industries hedge against inflation and central bank risk in the years ahead.