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Trump Media Eyes Crypto Billions
Trump Media & Technology Group (TMTG), linked closely with the Trump family and the former president himself, has once again captured the spotlight — this time over bold rumors of a multi-billion-dollar leap into cryptocurrency. According to a Financial Times report citing unnamed sources, TMTG is allegedly preparing to raise $3 billion, aimed squarely at digital asset ventures.
The breakdown of the rumored funding package includes $2 billion from equity offerings and an additional $1 billion through convertible bonds. While this would mark one of the most ambitious crypto plays by any media organization — let alone one with deep political ties — TMTG was quick to reject the story. A spokesperson sharply criticized the Financial Times, remarking, “Apparently the Financial Times has dumb writers listening to even dumber sources.”
Despite the firm denial, the timing and details of the leak raise eyebrows, especially given Donald Trump’s recent turn toward pro-crypto messaging. The former president, who once labeled cryptocurrencies a threat, has shifted his tone in recent years, with his inner circle and family becoming increasingly active in blockchain and digital tokens.
Family Ties Drive Crypto Push
Donald Trump Jr. now controls the family’s interests in TMTG through a revocable trust — a move that underscores the family’s influence over the company’s direction. This development comes on the heels of earlier forays by the Trump brand into the world of digital assets.
The Trumps have dabbled in NFTs, with collections that sold out within hours during peak crypto enthusiasm, and even inspired Trump-themed memecoins. These moves signaled more than mere experimentation; they revealed a family tuned in to the growing cultural and financial footprint of decentralized technologies.
It’s no secret that political figures are increasingly seeing the value of blockchain, not just as a disruptive tech trend, but as a tool for policy and influence. For the Trump camp, aligning TMTG’s business ambitions with the expanding crypto market may be a strategic move to build capital and attention ahead of the 2024 presidential election cycle.
Washington’s Changing Crypto Mood
Adding to the intrigue, current U.S. Treasury Secretary Scott Bessent made headlines this week by declaring that the Trump administration is “going big on digital assets.” Speaking to a group of financial journalists, Bessent emphasized a future where crypto tokens, especially those tied to the U.S. dollar, could form a backbone of fiscal innovation.
He particularly praised stablecoins — cryptocurrencies pegged to fiat currencies — for their potential to boost demand for U.S. Treasury bonds.
“A properly regulated stablecoin market could be the most patriotic form of innovation we’ve seen in decades,”Bessent claimed.
These remarks mark a sharp shift from past U.S. regulatory skepticism, indicating that Washington may be preparing to embrace crypto on a scale previously unthinkable. If TMTG’s rumored plans are real, they would be in perfect sync with this evolving political-financial landscape.
Bitcoin Surge Fuels Speculation
The timing of the report is key. Bitcoin has recently enjoyed a strong rally, with prices climbing steadily amid inflation concerns and global uncertainty. Investors are returning to digital assets in search of both diversification and growth — and media companies like TMTG may be positioning themselves to ride the wave.
Analysts have long speculated that mainstream brands would begin embedding crypto capabilities into their platforms, not only for fundraising but also for user engagement and content monetization. For a company like TMTG, which already thrives on audience loyalty and high-engagement platforms like Truth Social, the leap into digital currencies could unlock new revenue streams.
Should TMTG move forward with such a massive raise, the implications are significant. It could reshape how conservative media interacts with fintech, possibly giving rise to new crypto-native services with a distinctly political flavor. With the 2024 election looming, and Trump back on the campaign trail, any financial maneuver by his family or associated companies carries both symbolic and strategic weight.